Photograph by Mark Roper
A few brands I’ve produced work for:
Chobani
Spotify
Apple
KB Homes
Hallmark
MINI
adidas
L'Oréal
Tennis Australia
Hinge
Happy Egg
Disney
The Guardian
Telstra
The Sydney Opera House
SBS
Some of the agencies I’ve collaborated with:
Clemenger BBDO
M&C Saatchi
Saatchi & Saatchi
The Monkeys
Droga5
Host Havas
VML
The Secret Little Agency
The Martin Agency
CHEP Network
Ogilvy
R/GA
Hello! I'm Li, Creative Production specialist !
I moved from marketing sports and lifestyle brands to creative production, in 2014 with my first Flutter production being a music clip for the artist formerly known as Chet Faker. I got a taste for the magic of motion and haven't looked back since. My role as Executive Producer shifted between production, new business development, and the refinement and development of internal processes. I guided the production team as they navigated their way through projects big and small and clients of all backgrounds. My understanding of client goals and artistic processes, and my talent for lateral thinking, ensure that I bring out the best in everyone and help make the impossible possible.
A heavy diet of Anime (Sailor Moon, Neon Genesis, Samurai Champloo to name a few) is to blame for a deep-rooted love of the craft. Initially, the fact that animations could bring you into a surreal and different world drew me to my line of work. As I've gotten more involved with the process of all different forms of artwork and animation production, my respect and awe of the people behind it all have continued my drive to support and be a part of the industry.
After moving to the US and settling down in Brooklyn, I am very keen to connect with agencies and studios who might be looking for a freelance Producer, or brands who might be looking to hire a Creative Producer. Let's grab a coffee!