James Squire Campaign

Role: Senior Producer at Jacky Winter/Flutter Films

How this particular brew came to be is an interesting story, which required an authentic touch. In a production challenge, the look of this campaign required a traditional tattoo artwork style, so we enlisted the help of Brisbane-based tattoo artist, JonFTW. We worked closely to develop the assets with Jon along with the team at Host/Havas and once the look was set, the brilliant team at 21-19 elevated this in animation using 2D and 3D animation as well as specialist fume effects. The results are truly cinematic!

Agency: Host/Havas Sydney

Agency Producer: Gabe Hammond

Creative: Matt Ennis

Artist: JonFTW

Director: Dom Bartolo

Animation Studio: 21-19